Dachis Group — Social Business, Brand Engagement, Powerful Insights

How Can You Measure a Brand's Social Performance?

Social Performance Monitor. Up to now, most organizations have received a "pass" from executive teams when asked to justify the value of online social engagement spend. As social becomes a powerful mainstream component of the marketing mix, organizations need to know how their social investments perform, requiring deeper insight beyond the superficial metrics of likes and followers.

Delivered on a paid monthly subscription basis, Social Performance Monitor (SPM) helps brands uncover actionable insights, measure social ROI, and analyze the effectiveness of social activities in near real-time.

As a complement to Dachis Group's free Social Business Index and powered by Dachis Group’s Social Business Intelligence as a Service (SBIaaS) data services platform, Social Performance Monitor (SPM) analyzes hundreds of millions of signals from over 25,000 companies and over 30,000 brands through the use of natural language processing, machine learning, and clustering algorithms in near real-time.
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Uncover Social Activity. Identify conversations between your brand and communities across Facebook, YouTube, Twitter, Renren and other social platforms.

Correlate Activity to Brand Outcomes. Track your brand’s social presence against four business outcomes: brand awareness, brand love, brand mindshare and brand advocacy.

Benchmark Your Performance. Track your brand outcomes against competitors, your industry, and the market.

The Social Business Index.

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How Can You Identify and Unleash Brand Advocates?

Unleash Brand Advocates. You have twenty thousand or 20 million fans...now what do you do with them? Somewhere in there, thousands of passionate brand advocates are part of that crowd and would love to help deliver official and authentic brand messages to the rest of the market. So who are your advocates? How do you recruit them? How do you mobilize them?

You need to extend your reach beyond your brand's team of social account owners, activating and mobilizing all employees, partners and advocates. The Social Business Index can help you connect-the-dots between social conversations and influencer types, allowing you to benchmark performance across brands and competitors.

Dachis Group can help you design, develop, manage and measure your social brand engagement programs.

Start the process and register your company for the Social Business Index today. It’s free!
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Identify Advocates. Uncover brand advocates among the thousands or millions of individuals in your social ecosystem.

Recruit Advocates. Bring brand supporters into a community so they can help deliver your brand messages to the market.

Mobilize Advocates. Activate your community of advocates to help spread your message.

The Social Business Index.

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How Can You Learn from Your Social Engagement?

Social Performance Monitor. As a manager of a large global brand, you might have an engaged social audience of tens, or even hundreds of millions of fans, followers, and subscribers. How do you find the nuggets of value in the conversation?

Dachis Group's Social Performance Monitor (SPM) is a subscription based Saas application that tracks your brand’s social activities against crucial brand marketing business outcomes like: brand awareness, brand love, brand mindshare and brand advocacy. Unlike alternatives that focus on simplistic stats in a vacuum, Social Performance Monitor gives you specific metrics correlated to your brand marketing business outcomes and benchmarked against your competitors relative performance, industry peers, and worldwide best in class.

As a compliment to Dachis Group's free Social Business Index, Social Performance Monitor (SPM) analyzes hundreds of millions of signals from over 25,000 companies and over 30,000 brands through the use of natural language processing, machine learning, and clustering algorithms and delivers results in near real-time.

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Benchmark Insights. Understand how a given metric compares to your competitors or industry, identifying underperforming and best-in-class brands, regions, and subsidiaries.

Trend Insights. Track thousands of historical trends in your social performance, alerting you to weakness and strengths over time.

Conversation Insights. Understand the evolution of conversation with your audience and identify key drivers of good and poor performance.

Event Correlation Insights. Understand how outside events may be influencing positive or negative spikes in your brand's social performance.

The Social Business Index.
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How Can You Manage Your Social Accounts?

Manage All Your Company's Social Accounts. As your brand’s online activity grows, keeping track of your social accounts on Facebook, Twitter can be like herding cats. Social Portfolio Insight (SPI) is a powerful free Saas based web application for registered users of the Social Business Index, that helps you assemble and track your brand’s social accounts across all social platforms, giving you better insight into your brand’s social conversations and faster response to social crises across the social engagement spectrum.

Built on top of the Social Business Index, the world’s largest collection of social brand measurement, Social Portfolio Insight gives you a single place to manage your brand’s social accounts, assign account managers and communicate with social account owners. To get started, register today.

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Benchmark Social Presence Compare your brand's social activity against your industry or the overall market.

Gather Social Accounts. View all your brand's accounts by platform, owner/contact, and geography.

Quickly Message Account Holders. Communicate with your social team to quickly respond to crises, policy changes and campaigns.

The Social Business Index.

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